Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997.
And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. It’s the cosmetic birthplace for the iconic Kardashian contour.
It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.
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